Mount to Coast joins One Hundred as official partner
One Hundred is proud to announce Mount to Coast as its official partner, bringing together two organisations united by a shared commitment to endurance, progression and the athletes who continually push beyond what is possible.
The partnership marks the beginning of a long-term collaboration that goes well beyond a traditional sponsorship. Instead, Mount to Coast will be integrated throughout the One Hundred championship series, becoming part of the stories, athletes and race environments that define ultra-endurance racing.
The collaboration will make its debut at Cro Trail in Italy this September, one of the flagship events on the One Hundred calendar. Across the event, Mount to Coast will feature naturally within race coverage, athlete profiles and behind-the-scenes content, showcasing how athletes and equipment perform in real race conditions.
Rather than placing the product at the centre of the story, the partnership is built around authentic moments. From race preparation and crew support to technical terrain and the challenges of competing across 100- and 200-mile events, the focus will remain on the athletes and the environments that shape their performances.
Matthew Feng, Marketing Director of Mount to Coast, said the partnership was a natural fit.
"We are proud to be the official partner of One Hundred. For years, it has been deeply committed to the 100- and 200-mile distances and the global ultrarunning community, delivering exceptional race experiences around the world. This aligns perfectly with our brand philosophy: transcend distance."
As One Hundred continues to grow its global championship series, the partnership reflects a shared vision of celebrating the sport through genuine storytelling and real-world performance.
Throughout the season, content will capture the highs and lows of ultra-endurance racing, from athlete journeys and race-day decisions to the terrain, conditions and moments that make each event unique. Mount to Coast will form a natural part of those stories, reinforcing its connection to the sport through authentic performance rather than traditional promotion.
With Cro Trail marking the first chapter of the partnership, One Hundred and Mount to Coast look forward to showcasing the people, places and performances that continue to shape the future of ultra-endurance racing.
