ONE HUNDRED APPOINTS GLOBAL BUSINESS LEADERS TO ADVISORY BOARD

Strengthening leadership across technology, global sport, sustainability and financial innovation

London, UK (Thursday 2 April 2026) One Hundred has announced the appointment of three highly respected global business leaders to its Advisory Board as the organisation enters its next phase of international growth.

The new Advisory Board members bring senior strategic expertise across technology, elite global sport, sustainability and financial innovation, providing business-first leadership to support One Hundred’s long-term ambition.

• Alan Greenberg, former Apple executive and Director of Apple Education, with decades of experience in global product strategy, innovation and scaling world-leading technology platforms.
• Ali Russell, Managing Director Extreme H and founding team member of Formula E, where he helped build the world’s first fully electric global motorsport championship. Russell also brings senior executive experience across elite sport, including Queens Park Rangers, with a strong focus on sustainable, commercially scalable sports properties.
• Chris Corben, a specialist in financial innovation and digital assets, with deep expertise in tokenisation, Web3 strategy, crypto markets and next-generation capital structures.

The One Hundred Advisory Board is a non-operational body established to provide senior-level guidance across strategy, technology, digital platforms, commercial expansion and long-term value creation. Its mandate includes strategic direction, partnerships and brand positioning, digital and media strategy input, and commercial and investment readiness.

Alan Greenberg said:

“Scaling globally while staying true to supporting athletes and communities is one of sport’s great challenges and opportunities—and one that One Hundred is well focused to achieve. I’m excited to help guide the next stage of its AI-facilitated digital transformation, knowledge and insights, and platform evolution.”

Ali Russell said:

“One Hundred has the opportunity to set a global benchmark for a truly modern endurance sport platform: one that is commercially strong, sustainable and globally connected.”

Chris Corben said:

“The future of sport will be shaped by smarter capital structures and digital innovation. One Hundred is clearly thinking ahead, and I’m excited to contribute to building a resilient, future-ready organisation.” 

Operating within a clear and agile framework, the Advisory Board will convene through quarterly strategic sessions and provide ad-hoc support on key initiatives, while race operations remain led by event directors and local partners.

A core priority will be supporting One Hundred’s technology and digital roadmap, including the continued development of myonehundredtrail.com and tools that enhance athlete performance, training and information access.

“With Alan, Ali, and Chris joining our Advisory Board, One Hundred is stronger than ever. Their expertise will help us push boundaries, connect athletes and communities worldwide, and shape the future of endurance sport,” said Joao Andrade, founder and executive chairman of One Hundred.